Gezelligheid (Cosiness) and Dutch Design in the UK

Forget about Scandinavian Design, forget about the Danish Hygge concept or the Swedish Lagom style. The Dutch are here, and we're all about Dutch Design and Gezelligheid. The English translation of gezelligheid is: cosiness, but that does not quite capture the full experience. Gezelligheid is about comfort, warmth, feeling at home, and the Dutch go to great lengths to make their home gezellig.  

The Dutch are renowned for their design as well as for their flower business. Our designs are known to be functional, fun and colourful. Lowlands Design incorporates both: vases, bowls and floral vessels, combined with the power of beautiful Dutch Design. Dutch Design excels in its use of materials, colours and trend setting, state-of-the-art designs.

The Lowlands
Why Lowlands Design? The Netherlands are well known as the Lowlands of Holland, as much of the nation is famously below sea level. In many languages, the country is referred to as the low countries. In French the nation is called: les Pays-Bas, in English: The nether lands, and even in Dutch we often call ourselves: de lage landen. All meaning: the low countries.

Lowlands Design

We represent strong Dutch brands that both make or design their own products. Brands and businesses that care deeply about the origin and style of their products. Companies that value the artisan crafts of handmade objects that get passed down generations. For instance: DutZ glassware is handmade and mouth blown by master glassblowers in workshops in Eastern Europe.

The Founder

Lowlands Design was founded by Allon Leever who was born in Amsterdam and raised in the famous flower village of Aalsmeer amidst the tulip fields and the biggest flower auction in the world. As a long time London dweller, he has traded between the Netherlands and the UK for many years.

He believes that objects in a home or interior should have meaning, quality and should be aesthetically pleasing, So Allon set himself the task to bring the beauty of Dutch Design to the British public. 

Allon also works as an actor and Dutch voice over in the UK, he even appeared in Game of Thrones, Indiana Jones 5 and works in films, TV, radio,
games and for many years he was a voice on the Dutch Cartoon Network channel. Have a look here: www.AllonSylvain.info

We are proud to work with

Our stockists & customers

In business since 2016

We are proud as Lowlands Design to be working with the top of the industry in the UK. The DutZ [collection] is a strong recognizable brand that is used worldwide by florists, hotels, venues and interior designers.

Clients of ours in the UK and Ireland include:

Dutch Design in the UK - Trade info

UK Retail, hospitality, florists and Interior Design

Lowlands Design only works with well established, popular Dutch brands in the United Kingdom and Ireland. The companies we work with care about the quality of their products, thoughtful design and have proven business processes. In the past few years, we have established ourselves as an excellent platform for Dutch brands in the UK. We have forged strong commercial connections with UK based Interior designers, hotels, florists, restaurants and retail.

Seeking UK distribution?

If you are a Dutch brand that seeks sales representation, a sales agent or distribution in the UK we can help. Contact us if you have a Dutch Design product you would like us to consider adding to our portfolio. 


Our Partners

Our PartnersWe are proud to work with the following partners:

Set in Hand provide our excellence in warehousing and timely shipping & distribution around the UK: www.setinhand.com.

Our branding and logo has been done by Amsterdam based Studio Witzenhausen: studiowitzenhausen.com

We highly recommend Wickerman Photography for their styling, eye for detail and services as our photography partner: wickermanphotography.com.

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