
Gezelligheid in the UK
Forget about Scandinavian Design, forget about the Danish Hygge concept or the Swedish Lagom style. The Dutch are here, and we're all about Dutch Design and Gezelligheid. The English translation of gezelligheid is: cosiness, but that does not quite capture the full experience. Gezelligheid is about comfort, warmth, feeling at home, and the Dutch go to great lengths to make their home gezellig.
The Dutch are renowned for their design as well as for their flower business. Our designs are known to be functional, fun and colourful. Lowlands Design incorporates both: vases, bowls and floral vessels, combined with the power of beautiful Dutch Design. Dutch Design excels in its use of materials, colours and trend setting, state-of-the-art designs.
The Lowlands
Why Lowlands Design? The Netherlands are well known as the Lowlands of Holland, as much of the nation is famously below sea level. In many languages, the country is referred to as the low countries. In French the nation is called: les Pays-Bas, in English: The nether lands, and even in Dutch we often call ourselves: de lage landen. All meaning: the low countries.

Lowlands Design
The Founder
Lowlands Design was founded in 2016 and incorporated in 2021 by Allon Leever who was born in Amsterdam and raised in the famous flower village of Aalsmeer amidst the tulip fields and the biggest flower auction in the world. As a long time London dweller, he has traded between the Netherlands and the UK for many years.
He believes that objects in a home or interior should have meaning, quality and should be aesthetically pleasing, So Allon set himself the task to bring the beauty of Dutch Design to the British public.
Business and the Arts
Allon also works as an actor and Dutch voice over in the UK, he acted in Game of Thrones, Indiana Jones 5 and works in films, TV, radio, gaming and for many years was the voice of the Dutch Cartoon Network channel. Have a look here: www.AllonSylvain.info
Our values
Lowlands Design stands for strong Dutch brands that both make or design their own products. Brands and businesses that care deeply about the origin and style of their products. Companies that value the artisan crafts of handmade objects that get passed down generations. For instance: DutZ glassware is handmade and mouth blown by master glassblowers in workshops in Eastern Europe.
Our customers
We are proud to be working with the top of the industry in the UK. The DutZ [collection] is a strong recognizable brand that is popular with florists, department stores, hotels, garden centres, and interior designers.
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Department stores
- Selfridge's
- Liberty London
- Brown Thomas
Retailers
- India Jane
- Bamford
Interior Designers
- Kelly Hoppen
- Rachel Winham
- Glancy Fawcett
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Florists
- Wild at Heart
- McQueens
- Moyses Stevens
- Aoyama Flower Market
- Absolute Flowers
- Philippa Craddock
- Pulbrook and Gould
- Paul Barratt (Harrods)
Garden Centres
- The Royal Horticultural Society (RHS)
- Daylesford Farm
- Burford Garden Centre
- The National Trust
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Hotels
- Four Seasons
- The Dorchester
- Claridge's
- The Dunloe
- The Langham
- One Aldwych
- The Connaught
- The Ivy Collection

Press kit
Would you like more information about the DutZ Collection? Download our latest brochure below.